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Research papers

Values added from internet research

This paper reviews the recent lessons learned by ibm.com from measuring customer satisfaction in its eBusiness environment. It focuses on the opportunities and challenges brought forth in the course of planning and implementing a customer...

Catalogue: ESOMAR Net Effects 2001
Authors: Caroline Eichman, Eli Seggev, Andrea Mezzasalma, Giorgio Licastro
Company: GfK
June 15, 2000
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Citation

Eichman, Seggev, Mezzasalma and Licastro (2000a, June 15). Values added from internet research . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/values-added-from-internet-research-